During the current presidential campaigns in Mexico, young social media users are setting the political agenda in ways never seen before.
Voters under the age of 29 compose more than half of the total Mexican population. They are educated, urban, and addicted to social media, therefore, they set the agenda of the political campaign. Despite a low number of Internet users in the country (a third of the population), Mexicans are heavy users of Twitter and Facebook, according to figures. In 2009, a Twitter based campaign stopped a bill to tax internet service providers and last year, a similar online protest managed to free two citizens jailed under charges of libel in the state of Veracruz.
A group of young and first time voters created a student movement under the name “Yo Soy 132” (I am 132) after 131 students confirmed their participation on protests against the presidential candidate Enrique Peña Nieto.
Through social media and protests, young voters have staged a backlash against the four presidential candidates with viral videos of their stumbles, but they have also created online communities to endorse political parties. Read more about how young voters are shaping elections in Mexico on my first post for Politic365.